Today, when you pick up a box of EcoBullet 9mm, clean means:

1. Lead-free primer

   • Targets one of the dirtiest parts of a traditional cartridge: the primer compound that burns right under your nose when you shoot.

   • Less airborne lead compared to conventional lead-based primers, especially relevant for indoor ranges.

2. Recycled brass cases

   • Cases are sourced from recycled brass instead of always using newly produced material. Always tested and without performance compromise.

   • Keeps quality brass in use and reduces the need for fresh resource extraction.

3. Straight talk about our footprint

   • Even though we offset the long-term impact, our powder still emits CO₂ while burning.

   • Our bullets and cases are still made of metal.

   • Our current packaging still includes plastic elements.

Saying that out loud is part of being clean, too

• Safer for lungs and long-term health on indoor ranges

• Safe, reliable function in modern firearms

• Safer practices around how we source, produce, and talk about our ammo

We focus on three things:

1. Consistent ignition

   • Lead-free primers selected for reliable ignition in modern pistols.

   • Tight primer seating and controlled assembly to reduce the risk of light strikes.

2. Repeatable velocities

   • Loads are developed to stay within a narrow velocity window for predictable recoil and point of impact.

   • Each production batch is test-fired and checked for outliers before it leaves the factory.

3. Practical accuracy for real shooters

   • We test with common defensive and range pistols, not just test barrels.

   • Our standard is simple: if we wouldn’t run it in our own guns for serious training, it doesn’t ship with the EcoBullet name.